Communication and expectations are a key part of a leader’s role in a team. Leaders foster an open line of communication and maintain expectations to which the entire team (even themselves) are held accountable. Consistency in communication and expectation is critical.
We have all worked with someone — or for someone — who was inconsistent in their communication or expectations. Not only is it annoying, it can also hurt morale and undermine your team. A team requires consistent communication and clear expectations in order to achieve set goals.
While we can all think of someone who has failed in consistent communication and/or expectations, we are all guilty of it too. Whether stress, apathy, lack of vision, lack of time, or otherwise, we have all been inconsistent at some point or another in the way we communicate with others or in our expectations of others or ourselves.
This post identifies three important areas of communication in which leaders must be consistent (and how they can achieve consistency), and then discusses how to set consistent expectations for your team and for yourself.
Consistent communication
I have met many leaders who are strong communicators — and some leaders who are not. Communication is a key to your success as a leader (more on that in another post).
The problem is generally not that leaders do not communicate, it is that they communicate inconsistently.
There are a few areas where leaders communicate with inconsistency. As a side note, these communication tips are good for mass communication as well.
1. Messaging
You need to use consistent messaging when interacting with your team. What you say to one team member does not need to be verbatim what you said to another, but the message should be identical. In the same way, the message you tell a team member on Monday and what you tell the same person on Friday should be the same. If your messaging is inconsistent, you will give mixed messages to your team, which leads to confusion and distrust.
2. Transparency
Leaders should always seek to be transparent with their team, except under circumstances that require confidentiality. If you commit to being transparent with your team, that is all the more reason to act with transparency. Again, with the exception of confidential or secret information entrusted to you by others, you should not give some information while with-holding other information from your team. Be consistent in your transparency so your team can trust you.
3. Timing
If you commit to regular communication your team — whether it is a project update, a check in, or anything else — you need to be consistent. As a leader, you should be checking in with your team members regularly anyways, so the commitment should not even have to be made. Be consistent in the timing of your interactions with your team. Don’t meet with each team member individually once every two weeks for a month and then wait three months before scheduling another meeting. Your team is judging you as a leader, and it is far more professional to have a consistent meeting schedule than not. If, on the other hand, you commit to only holding meetings when they are necessary, then do just that. Don’t waste your team’s time with unorganized meetings.
Consistent expectations
All leaders should have clearly defined expectations from their team. If you expect your team to behave in a certain way or meet a certain goal, that should be made clear to them. If you, as a team member, are given a set of expectations, you should work hard to meet those expectations.
Leaders should also have expectations for themselves. These expectations should be higher than those they have for their team. If you expect your team to achieve excellence in their work, your work should be more excellent; if you expect your team to be punctual, you should be early. The same goes for leaders who are not in a leadership position (what I call “everyday leaders”). If you are a leader among your peers or wish to become a leader, you need to have very high, yet realistic, expectations for yourself.
In order for your expectations to be effective, they must be consistent.
Whether you have expectations for your team or for yourself, you must keep them consistent. If your team (or you) meets your expectations, they deserve congratulations. Don’t ignore their achievements; doing so will undermine the importance of your expectations.
Let me put it this way. Your expectations exist only because you make them so. It is your words that have created these expectations in your mind and the minds of your team. But words have a shelf life. You need to reinforce them. You could choose to continually remind your team of your expectations, and you probably should; however, it is far more effective to congratulate excellence when you see it. At the same time, if someone continually fails to meet your expectations, you need to address that.
No matter what, your expectations should be consistent. Your team needs to know exactly what is expected of them. If your expectations are not concrete, your team will suffer for it, because they don’t know what defines success for them. It is also important for you to have consistent expectations for yourself. You cannot expect excellence for yourself and then shrug it off if you miss that goal; on the other hand, you cannot expect yourself to put in three days of overtime in a week and then get upset if you reach three but fail to meet four.
There will be times when your expectations have to change. This is okay. When the time comes, make these changes very clear to your team (and yourself). If possible, give a reason for the change in expectations.
You may realize after you set out your expectations that you expected too much (or too little). You can change the severity of your expectations as well, but again make sure that your team is fully aware of these changes. They need to know what is expected of them, and in return they will expect that you will inform them if anything changes.
Dynamic Lessons
Even though leaders and their teams must be flexible and adaptable, people still thrive on a certain amount of consistency. As a leader, your communication with and expectations of your team should be consistent.
When exercising consistency with your team, you use the same principles that you would use to ensure consistency in mass communication with the public. First, ensure you have consistent messaging; the message you give to your team should be consistent (unless circumstances change, then you should communicate that change to your whole team). Second, you should have consistent transparency; your whole team should know the same thing (unless confidential information pertains to only a select group). Third, be consistent in your timing; check in regularly with your team members and ensure constant flow of communication.
It is also imperative that leaders keep their expectations consistent, both for their team and for themselves. Your team needs to know exactly what is expected of them. On the other hand, you need to know exactly to what standards you are holding yourself, and ensure that you hold yourself accountable to those standards.
Have you ever worked with or for someone who was inconsistent in their communication or their expectations? How did you handle that?
